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	<title>Tofua Animation &#124;&#124; Portfolio of Elijah Smith &#187; Tofua Animation</title>
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		<title>Overhaul</title>
		<link>http://tofua-animation.com/tofua-animation/overhaul/</link>
		<comments>http://tofua-animation.com/tofua-animation/overhaul/#comments</comments>
		<pubDate>Sun, 06 Jun 2010 03:42:30 +0000</pubDate>
		<dc:creator>Teksetta</dc:creator>
				<category><![CDATA[Posts]]></category>
		<category><![CDATA[Tofua Animation]]></category>

		<guid isPermaLink="false">http://tofua-animation.com/?p=381</guid>
		<description><![CDATA[So much to talk about and no time to do it in.  Really quick, launching a new site soon with tons of content from past work done and cool stuff to show off.]]></description>
			<content:encoded><![CDATA[<p>So much to talk about and no time to do it in.  Really quick, launching a new site soon with tons of content from past work done and cool stuff to show off.</p>
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		<title>Updates</title>
		<link>http://tofua-animation.com/tofua-animation/updates/</link>
		<comments>http://tofua-animation.com/tofua-animation/updates/#comments</comments>
		<pubDate>Mon, 22 Jun 2009 06:15:45 +0000</pubDate>
		<dc:creator>Teksetta</dc:creator>
				<category><![CDATA[Case Study]]></category>
		<category><![CDATA[Posts]]></category>
		<category><![CDATA[Tofua Animation]]></category>

		<guid isPermaLink="false">http://tofua-animation.com/?p=315</guid>
		<description><![CDATA[So much to talk about and so little time to do it in. First I&#8217;ve finally jumped on the Twitter band wagon thanks to Proclaim telling me to get my act together. Great application, just always down all the time due to server overload. I&#8217;m curious how frantic those guys over there are when trying [...]]]></description>
			<content:encoded><![CDATA[<p>So much to talk about and so little time to do it in.  First I&#8217;ve finally jumped on the Twitter band wagon thanks to Proclaim telling me to get my act together.  Great application, just always down all the time due to server overload.  I&#8217;m curious how frantic those guys over there are when trying to always upgrade their system.</p>
<p>At the nine to five have worked on so many client projects, everything from the Paris Air Show, <a href="http://spotfire.tibco.com/Demo/Default.aspx" target="_blank">applications for Tibco Spotfire</a>, marketing for Dunkin Donuts, and a micro site for <a href="http://www.sustainabilitythatpays.com" target="_blank">Sika Sarnafil</a>.  Need a vacation to recover from three intense weeks.  Plus working on 4 internal side projects for <a href="http://www.bostongroup.com" target="_blank">The Boston Group</a>.  Can&#8217;t wait to show these four projects off encompassing stuff like motion graphics, software development, portal creation, and urban interactive.</p>
<p>Personally, too much to describe.  Working on probably one of the best sites to date that I&#8217;ve developed that is totally flash based and encompassing a multitude of social media network feeds, the flar toolkit, and video publishing.  Also working on two medical field websites, one food franchise that&#8217;s exploding in numerous chains, and a couple of portal sites all with big names.  Three of the projects run on WordPress and I&#8217;m excited about figuring out how to configure this application.  Also learning about integrating data with SWX, the Flar toolkit, playing with the Gaia framework, writing expressions within After Effects and creating my own plug ins, <span style="text-decoration: line-through;">creating my own CRM with some pretty cool math that does some predicting</span>, and learning about sound spectrum in order to create a live VJ system.</p>
<p>So much to do, so little time to talk about all the fun stuff.  Plus almost done with my transformers project, just not in time for the movie premiere.</p>
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		<title>Rhode Island Christian Basketball Association</title>
		<link>http://tofua-animation.com/website/rhode-island-christian-basketball-association/</link>
		<comments>http://tofua-animation.com/website/rhode-island-christian-basketball-association/#comments</comments>
		<pubDate>Thu, 29 Jan 2009 01:51:41 +0000</pubDate>
		<dc:creator>Teksetta</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Case Study]]></category>
		<category><![CDATA[Content Management System]]></category>
		<category><![CDATA[Graphic Design]]></category>
		<category><![CDATA[Motion Graphics]]></category>
		<category><![CDATA[Programming]]></category>
		<category><![CDATA[Tofua Animation]]></category>
		<category><![CDATA[Website]]></category>
		<category><![CDATA[Rhode Island Christian Basketball]]></category>
		<category><![CDATA[RICBA]]></category>

		<guid isPermaLink="false">http://tofua-animation.com/?p=5</guid>
		<description><![CDATA[Update: Client has contracted me to do a video to go along with this project to be shown on the site and in churches. I was approached by Val Pina and Rich Perron (commissioners of the Rhode Island Christian Basketball Association) to help them in re-branding and rebuilding their web presence. Previously, they had a [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Update:</strong> Client has contracted me to do a video to go along with this project to be shown on the site and in churches.</p>
<p>I was approached by Val Pina and Rich Perron (commissioners of the <a href="http://www.ricba.net/home.php?referral=tofua">Rhode Island Christian Basketball Association</a>) to help them in re-branding and rebuilding their web presence.  Previously, they had a simple web template and a logo based purely in text that represented <a href="http://www.ricba.net/home.php?referral=tofua">RICBA</a> in it&#8217;s inaugural year.</p>
<p>Several discussions were had, highlighting goals for the brand and website and also highlighting areas where RICBA failed.  They wanted the revised RICBA brand to be the biggest known organized christian basketball league within five years.  Moreover, they wanted the domain to be a portal where all information regarding the league could be obtained and where members and non-members alike would come to converse and share media and thoughts.</p>
<p>Having been given the green light to start from scratch, I attacked the re-branding process of the website from three points of view; technology, design, and usability ergonomics.</p>
<p><span id="more-5"></span></p>
<p>Technology:</p>
<p style="padding-left: 30px;">Content management was a big issue.  With their previous site, they had no control over the content or the domain name itself.  This was solved by utilizing the power of Adobe Contribute along with Dreamweaver.  Contribute allowed both Rich and Val to edit the site without having to worry about code at all or changing anything of importance that might change how the site looked or behaved.</p>
<p style="padding-left: 30px;">The site although using PHP as it&#8217;s server language takes heavy advantage of CSS and XHTML techniques.  These techniques allow for cross browser compatibility and search engine optimization of their site.</p>
<p>Design:</p>
<p style="padding-left: 30px;">The design and look of <a href="http://www.ricba.net/home.php?referral=tofua" target="_blank">RICBA.net</a> went through several stages, roughly four in all to get it to the look it currently has now.  As the client put it, &#8220;Anything is better than what we had before&#8230;&#8221;  That may have been the case with the first design, but obviously we wanted to make sure that any look we finalized on was something they would be happy with five years from now.</p>
<p style="padding-left: 30px;">Several things were taken into consideration such as button states, icons, favicons, backgrounds to pieces and backgrounds overall.</p>
<p>Usability:</p>
<p style="padding-left: 30px;">Ideally, I did not want users to have to dig deep into the site to find information they wanted right away.  A lot of times, users have to go two to three pages deep to find the information needed.  On the front of the <a href="http://www.ricba.net/home.php?referral=tofua" target="_blank">RICBA.net</a> website, you&#8217;ll notice several important features being shown and by order of importance.</p>
<p style="padding-left: 30px;">First a giant header showcasing the logo and verse of the day.</p>
<p style="padding-left: 30px;">Then the mission statement, contact information, and a feed from the <a href="http://www.ricba.net/home.php?referral=tofua" target="_blank">RICBA</a> forum showcasing the conversations of the commissioners.  Ideally with this feed it was to be a daily bread of knowledge and wisdom.</p>
<p style="padding-left: 30px;">Below all that a tabbed frame of content showcasing a media gallery, RICBA season schedule, updates from the RICBA forum, downloads from and for the league, and a team standings and statistics.</p>
<p style="padding-left: 30px;">The clients were extremely excited with the way content was laid out and how all the information was presented.  Moreover, they were happy with the way their audience was reacting to seeing everything.</p>
<p>At the end of the day both of the clients were extremely happy with their site and the leaps and bounds that were achieved.  In less than one month the site has already had significant web traffic.  Plus a couple visits from Europe and India.  This was fun project that definately pushed me to my limits as a developer and designer.</p>
<p><strong><br />
</strong></p>
<p><strong>Link:</strong> <a href="http://www.ricba.net/home.php?referral=tofua">Rhode Island Christian Basketball Association</a></p>
<p><strong>Time Frame:</strong> 2 Months</p>
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		<title>New Site, New Look, About Time</title>
		<link>http://tofua-animation.com/tofua-animation/new-site-new-look-about-time/</link>
		<comments>http://tofua-animation.com/tofua-animation/new-site-new-look-about-time/#comments</comments>
		<pubDate>Thu, 22 Jan 2009 01:12:36 +0000</pubDate>
		<dc:creator>Teksetta</dc:creator>
				<category><![CDATA[Posts]]></category>
		<category><![CDATA[Tofua Animation]]></category>

		<guid isPermaLink="false">http://tofua-animation.com/?p=26</guid>
		<description><![CDATA[Well I figured it was about time so I&#8217;ve started to do my own site comprised of case studies, images of works past, current projects I&#8217;m working on, and any new techniques that I&#8217;ve found helpful in my process to create better work. If you need to see a list of client work, then head [...]]]></description>
			<content:encoded><![CDATA[<p>Well I figured it was about time so I&#8217;ve started to do my own site comprised of case studies, images of works past, current projects I&#8217;m working on, and any new techniques that I&#8217;ve found helpful in my process to create better work.</p>
<p>If you need to see a list of client work, then head on over to the <a title="Tofua Animation Client List" href="http://tofua-animation.com/?page_id=9" target="_self">Client List</a> page to see everything I&#8217;ve ever done or at least everyone I&#8217;ve ever worked with.  I&#8217;ll be adding in tons of other info as time goes on like my resume and skill set.  In the mean time enjoy, comment on stuff, let me know what you think as time goes on.</p>
<p>Right now I&#8217;m currently busy working on projects for <a href="http://www.mutualofomaha.com" target="_blank">Mutual of Omaha</a>, the artist known as <a href="http://www.proclaimmusicnyc.com" target="_blank">Proclaim</a>, and <a href="http://www.dakotahomestead.com/" target="_blank">Dakota Homestead</a>.</p>
<p>Also I am working full time for this rag tag group of guys located in Boston by the name of <a href="http://www.bostongroup.com" target="_blank">The Boston Group</a>.   A great design firm, a talented group of people, doing the work of larger design firms with only a handful of people, and I get to be one of them.  I got to do an <a href="http://tofua-animation.com/?p=58" target="_blank">interactive holiday card</a> for them that was featured on their <a href="http://www.bostongroup.com" target="_blank">home page</a>.</p>
<p>I am available for freelance work obvsiouly so take a <a href="http://www.tofua-animation.com" target="_self">look at my work</a>, see <a href="http://tofua-animation.com/?page_id=9" target="_self">whom I&#8217;ve done work for</a>, and <a href="http://tofua-animation.com/?page_id=28" target="_self">contact me</a>.</p>
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