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You Are Currently Watching: Callaway || Web Banners 3

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Posted On: March 8, 2009
Posted In: Case Study, Programming, Website
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So I got the opportunity to work with the client Callaway again.  This time they had a laundry list of things they wanted to do that has not really been done before with a web banner.  Callaway wanted the ability to utilize the Adroit Interactive system to do several things to their web banners:

  • Change out any and all images
  • Change the content of the text fields along with their positions
  • Change the content of the button’s text field
  • Add or delete the amount of images shown in the slide show and change the corresponding text that goes with it

Now you might be asking why not just publish out all this stuff manually, well there are a bunch of geeks located in Boston who have this great software that makes updating your web banners easy without having to re-publish the FLA.  And it tracks the status of that banners every move, some really detailed analytics even more so than Google.  The advantage of that software allows you to test different content within that banner against the others so you can see which add atracts your audience better.

Done, with a flick of the wrist and the click of the mouse I did just that, plus more.    I gave them the ability to also set a number that allowed for an auto scrolling feature in the beginning and set the amount of time between images scrolling.  This project definitely took it’s toll on me and the Adroit Interactive team whom I had to work with to get their component to handle this fun project.

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