E-Shop. VETRA logo has become naturally blue to symbolize this change. VETRA has ever tied mutual confidence and established reliability in its relationships with clients and suppliers. You can find French chore coats almost anywhere these days. In the new facilities, Claude Beerens implemented Toyota’s Kanban model with a conveyor using trays. VETRA workwear have been reinterpreted for today while keeping untouched its soul and authenticity. In the 70’s and 80’s, the U.S. becomes the ‘new frontier’ and more specifically New York where VETRA coveralls and bib overalls in raw 100% cotton twills and herringbones are overdyed, making them pieces of every day garments for teenagers, first females and males, who wanted to see life in flashy or pastel colors. One of the first coats specifically designed for work, the menâs chore jacket was generally crafted from heavy twill, denim, or canvas fabric, with the chore coatâs primary role being to keep workers warm and serve as protection when performing outdoor work. Workwear brand names were currently … The navy-blue piece is a tad shorter than the traditional chore coat, sitting on the hips. Heritage pieces can be picked up at Vetra, who was one of the original suppliers to French workers in the early 20th century. Price: Â£189. Vetra Chore Coat / $175 Makers of workwear in Paris since the 1920's, Vétra constructed uniforms for the French army during WWII, and later fled the country after refusing to continue their work during … Vetra’s been making them for just shy of 100 years now, so it’s … Faithful to its roots and soul, VETRA brand has been manufacturing its authentic garments in France and selling in a dozen countries around the world.. Pointer Chore Coat Hickory Stripe. CONTACT. The jacket features oversized patch waist pockets, a classic collar, exposed button closure, and sits just above the thighs. Chore Coats Sort by; Pointer Chore Coat Brown Duck. Our collection of chore coats, dungarees, smocks has been carefully picked. After being identified in Paris by a buyer of a very famous Japanese select shop as a manufacturer of well fitted and high quality authentic French workwear garments, VETRA has made a trustful partnership with his esteemed exclusive distributor for Japan, Boy’s Co., establishing long lasting business relationships with the best select shops in Japan which are the most demanding in the world and whose very high professionalism has made the brand becoming ever better. In the North of France, the manufacture was located in the running on from the house. A grey corduroy waistcoat works particularly well under a navy-blue canvas chore coat. $199.99. Traditional collar. Pair with black chinos, a white oxford shirt, and black horsebit loafers for a casually elegant look. BOY’S Co. and its clients have acquired through a long experience a great knowledge of French workwear specificity, its contribution to the history of garments, in parallel to the American workwear. Despite being tracked by the Gestapo, Edouard establishes a new workshop and starts production again. $320.00 wax duck chore coat. Vetra Women's Work Coat Marine Twill. $160.00. In 1956, Edouard Beerens acquired a building which was used at the beginning of the 19th century by a slipper manufacturer, and then as a flour-mill. Vetra Women's Work Jacket Black Twill. Consequently, the company moves in 1930 to du Bourg st. 100, Lambersart in the North of France. 0 (empty) No products To be determined Shipping 0 … Since 2010, VETRA through a new generation, continues to explore its past to reinvent new products while keeping in mind that from the origin function makes workwear. In 1964, a joint-venture was even considered with LEE but did not come out as both companies wanted 51% of capital shares…. Its products had been distributed for decades by specialty stores and marketed to industrial companies before entering select shops and concept stores. The French iteration of the chore coat was known as a bleu de travail, which translates to âwork blueâ. The quintessential twill, denim or canvas design featured two oversized breast pockets, two hip pockets, exposed button closure, and an extended collar which could be flipped up to protect the workers from sunburn during the warmer months. Sold Out Share Tweet Plus 1. Made in France Detail: $ 170.00 $ 85.00. A new factory was therefore built in the vicinities, in the bordering Maine et Loire department, at Noyant. Wear with camel chinos, a lightweight rust orange turtleneck sweater, and brown derby shoes. A functional, unstructured take on the classic denim jacket, the denim chore coat can be paired with olive green, tan, camel, or beige chinos, a striped t-shirt, and white leather sneakers for a casual look. In the past, workers and craftsmen were proud to wear VETRA garments for their quality and durability. Vetra Chore Coat Navy Herringbone by Vetra. Material: 100% cotton Pointer Chore Coat Indigo Denim. Thanks to its comfort factor, functionality, versatility, and trans-seasonal appeal, the best work jacket of the 20th century has become ingrained as a staple in the modern stylish manâs wardrobe, albeit with a few changes to the original. Claude Beerens his son, joins the company in 1950 after graduating in Paris as an engineer in Garment Manufacturing. Early 20th-century American scaffolders, construction workers, and farmers arenât typically pegged as sartorial muses, however elements of their utilitarian style have stood the test of time; white t-shirts, jeans, trucker jackets, and flannel are ubiquitous items in the modern manâs wardrobe. The workshop is located in Paris, Bretonvilliers st. 3, on Saint Louis island in the heart of the city where Edouard created his own brand VETRA in 1927. On May 19th 1940, Edouard cuts the uniforms into pieces and destroys his machines while refusing to work for the Nazis. In 1964, production growth was reaching a limit due to a lack of labour force despite workers were already coming from within 20-kilometers around. They use only the best rugged fabrics to elevate this humble garment to one that can be worn in any setting. Then, it became even lighter and brighter in blue when the Bugatti blue color became popular in the 70’s while in parallel a gold yarn VETRA logo was stitched on the most iconic and high quality products of the range. Sub-contractors at Merville and Estaires complete production capacity. $120.00. ARCHIVES. © 2020 Man of Many Pty Ltd – Sydney, Australia, Style Guide: How to Dress Like Michael B Jordan, Style Guide: How to Dress Like John Mayer, Bizarre 1960s Clip Shows How Far Gym Tech Has Come, Man of Many's Staff Favourites - 19 December 2020, The Secret to the Perfect Aussie Christmas Spread, Arcâteryx Opens Melbourne Flagship Store and Australiaâs First Veilance Experience, Go Back to Basics with SANVT Sustainable Luxury Essentials, The Height of Royalty: Prince Charles Unveils Fashion Line, Drake x Nike 'Certified Lover Boy' Collection Sells Out Instantly, 13 Best Thrift & Vintage Stores in Sydney. Leviâs takes the chore coat in a different direction with rounded corners, exposed stitch detailing, and button cuffs, whilst retaining the classic boxy silhouette and four pockets. $160.00. Between 1956 and 1966, the buildings were enlarged and the surface of the workshop was tripled. Price: Â£269. The chore coat, which was decidedly named and built for use within the most unrelenting blue-collar conditions was one such garment — serving to redefine the idea of contemporary workwear. Vintage Blue Chore-coat, Rare French 1950'S Workwear Jacket, Size S. J144 HamYardVintage. As the firm faced growth, the workshop buildings were encroaching increasingly on the garden…. For a rugged Autumn look, wear an indigo corduroy chore coat over a textured wool shirt, with straight legged khaki trousers, and dark brown leather alpine boots. He introduces new products and works with his Japanese partners to adapt styles from the Original Archive while retaining the Brand’s authenticity which results in strong export growth for the Brand. Material: 97% Cotton, 3% Elastane Vetra Women's Work Coat … Style Guide: How to Dress Like Michael B Jordan While there are many iterations of the chore coat, the quintessential design and construction is a loose fitting coat with large breast pockets, roomy hip pockets, a pointed collar, and a … Price: $128. A light wash denim shirt under a navy twill chore coat makes for a stylish smart casual look. The menâs chore coat is one of those items, with the work jacket embodying the primary attractors of workwear; itâs comfortable, functional, durable, and decidedly unstuffy by nature. Style Guide: How to Dress Like John Mayer Wellen’s Stretch Chore Coat is an everyday essential. The best chore coats for men offer up plenty of seasonal layering potential while also providing the sort of toughness required for winter weather and yard work that just can’t wait. Three pockets. Man of Many participates in various affiliate marketing programs, which means we sometimes earn commissions from qualifying purchases. Pair with sage/olive green chinos and a button down for an elevated look, or dark straight-leg jeans and a crew neck white t-shirt for casual wear. Vetra have been making classic French workwear in Le Mans since 1927. During the 70’s, period corresponding to the peak of production volume, VETRA manufactured more than 600.000 pieces a year - the great majority for men’s. With an understated collar, this chore coat’s slimmer profile makes it suitible for everyday wear over a t-shirt and jeans. In the 60’s and 70’s, European countries continue the story particularly in Belgium. $180.00. The color of the logo has changed with time. He designed the red VETRA logo with a manufacture at the back, as displayed on today’s label. Featuring exposed button closure, a corduroy collar, and four pockets, the Michigan jacket stays true to its heritage, right down to the boxy silhouette. Filed Under: Vetra … After a long hazardous journey, the family settles in the small town of Le Lude in the West of France in 1940. Material: 100% Cotton (Corduroy Fabric) VETRA mottos have always highlighted the high quality of the products and the right fitting of the garments : This was why outfits of the brand were worn in famous movies while no financial participation was granted for that promotion. Composed of a sturdy cotton twill fabric, Everlaneâs chore coat is slim fitting, yet stays true to traditional chore coat construction with the classic four pocket style. To save his most expensive machine, a buttonhole REECE, he loads it in a trailer after his car. $115.75. Workwear brand names at the time were in … Composed of durable cotton, Carharttâs Michigan chore coat is made to withstand all conditions. good condition. Manufacturing of 5 pockets jeans (Beerens’ Pants) in 14 Oz and 12 Oz denim and polyester/cotton fabrics was a pillar of the production. E-SHOP. The Vetra Linen Chore Coatchannels old-school style that’s also refreshingly modern — wear this chore coat atopyour favorite T-shirtwith faded light wash denimand suede chukka bootsfor … Classic French style. $110.00. Albamâs navy chore coat is the archetypal workwear piece, with a corduroy twist. Vetra Work Jacket Overdyed Khaki Herringbone. Color options: Dark Olive, Washed Olive True to its name, Cartharttâs OG chore coat doesnât stay from its heritage. Le Laboureur translates as “The Ploughman”. Founded by our Great-grandfather in 1927 in Paris. Elevate the workwear staple by employing strategic layering; wear a corduroy, tweed or lightweight linen waistcoat with a simple checked or striped print over a plain white t-shirt before donning a canvas chore coat. Now, customers have been keen to VETRA brand authenticity and its made in France garments, iconic of a life style. It’s far from a statement piece and instead a subtle nod to the classic chore coat design. The most significant and sharpest development in VETRA styles for export has started at the beginning of the 90’s as it has pushed the limits of the know how of the manufacture while keeping the authenticity of the brand. In 1945, Janine, his elder daughter, joins the company just for ‘a few months’ in her mind … However, she will become vice president of VETRA and retires after … 54 years of commitment and passionate service! or Best Offer. Edouard receives, as a wedding present from his mother, her aprons and overalls atelier. Pointer Chore Coat Indigo Denim. He enhances the skill base of the workers while remaining faithful to the VETRA quality and reputation. Here are our Man of Many approved picks, and how to style them. Men's Berne Washed Hooded Sherpa Lined Work Coat-Greystone $65.99. He makes design and pattern grading, manages production while his wife Constance is in charge of sales contact and shipping. The chore coat is lightweight, versatile, and you can play with the colors, fabrics, and designs, making it not only the most functional part of your outfit, but also the coolest. The 2000-2010 decades completely challenged the business with worldwide competition coming from low-cost countries. Still owned and operated by the Beerens family, Vetra is an authentic French workwear label that continues to offer high quality, traditional designs that remain timeless against ever-changing trends. 0 … Le Laboureur translates as “ the Ploughman ” to be invented in the early 20th for... 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