The industry analysis will focus on three primary analyses that will be tailored for Tesla. Buy Professional PPT templates to impress your boss. The third step is to continuously assist in the development of these projects by sharing “limited” expertise and technology to client companies. The unique futuristic design of the cars along with the excellent performance that could rival even the most powerful gasoline powered cars also created a strong desire for driving and obtaining a purely electric car. More than 60% of Model 3 trade-ins are non-premium brands. Tesla's market cap has increased by more than $500 billion in 2020, and is now worth as much as the combined market cap of the nine largest car companies globally. The Tesla vehicles also allowed these consumers to utilize solar powered charging stations and avoid the of rising costs of fossil fuels. High product differentiation electric power train technology: Tesla Inc. has positioned itself as a unique brand in the market with core focus on developing automobiles on electric energy a shift from fossil fuels. In 2008, Tesla made significant changes to its leadership team. We make the greatest data maps. This was a result of an increase in total equity, and more specifically from the massive increase in stock price Tesla experienced in 2013. Tesla Inc. was an American start-up powered by Silicon Valley. This PESTLE analysis of Tesla Inc. contains major findings about the company. Market analysis in the marketing strategy of Tesla : The global EV market is predicted to grow at a compound annual growth rate of 21.4% between 2018 & 2026 according to ReportBuyer. This was due to an increase in current assets and more specifically, a substantial increase in cash. The significance of this solution is the fact that many of the charging stations are exclusively powered through solar energy thereby minimizing maintenance costs. It’s the only automotive company that solely deals in fully electric car models. This competition does take toll on the overall long term profitability of the organization. Despite other companies attempting to replicate smart electric cars, no company has been as successful or mainstream as Tesla. The primary goal of the company, since 2003, was to produce electric cars that are charged with zero-emission electricity while also outperforming gasoline powered cars both in driving experience and efficiency. 8. Hi guys, this is a business analysis I wrote during my time as an MBA student and although I primarily write about pharmacy practice, clinical pharmacy, and the pharmaceutical industry, I ended up branching out and doing some research on Tesla. They want to buy the best offerings available by paying the minimum price as possible. Tesla attempted to reduce switching costs by becoming more flexible with suppliers, but typically only one supplier would emerge fulfill components needed for Tesla vehicles and the supplier would ultimately dictate the prices. Fern Fort University. Political factors: You could qualify for tax credits when buying a Tesla vehicle. The PESTLE Analysis highlights the different extrinsic scenarios which impact the business of the brand. A similar relationship could be made with other companies that would be interested in the innovate battery technology Tesla has created. By building a large base of customers. Although Tesla Motors did not obtain a substantial portion of the automobile manufacturing industry (only 4.5% of market share), they quickly became one of the most successful companies to compete in this industry. Continued growth and development in addition to the future outcomes of sustainable energy provided confidence for investors despite net income losses annually. Since its founding in 2003, Tesla’s vision was to manufacture mass-market electric vehicles (EVs) that offered a compelling customer value proposition. Focusing on the areas that contain the most consumers and expanding Supercharger stations in these areas first, will become the starting point for expansion. ET The progressive company officially incorporated in July of 2003, and in just 15 years they have revolutionized the future of the automotive industry. The final step of the plan was to also provide zero-emission power generating options and this resulted in the expansion of over 2,000 solar powered Supercharger stations and the Tesla Powerwall home battery. The most significant change in current ratio was between 2012 to 2013 in which the current ratio increased from 0.97 to 1.88. Today, Tesla has continued to focus on this mission by continually making electric cars more affordable to reach a broader consumer base. By understanding the Porter Five Forces in great detail Tesla, Inc. 's managers can shape those forces in their favor. As the primary issue currently facing Tesla involves its financial situation, the solutions, recommendations, and implementation process will be based upon the improvement of Tesla’s current financial status. Tesla Inc. is at the forefront of electric vehicles. New products will also reduce the defection of existing customers of Tesla, Inc. to its competitors. We make beautiful, dynamic charts, heatmaps, co-relation plots, 3D plots & more. Tesla SWOT Analysis [Strengths]: Perfect timing in a specific niche. There is more competition, however, now entering the higher-end electric and self-driving car market. Tesla PESTLE Analysis examines the various external factors like political, economic, social, technological (PEST) which impacts its business along with legal & environmental factors. The rise of the electric vehicle market was spearheaded by Tesla and its innovative lithium-ion batteries with a range of more than 200 miles per charge. With the increase in popularity of Tesla and its continued innovation, other automobile manufacturing companies would pay a premium to have the expertise and technology developed by Tesla. During the initial public offering of Tesla in 2010, the company closed with shares valued at $23.89. As well as their strengths and weaknesses in the industry. See Tesla, Inc. (TSLA) stock analyst estimates, including earnings and revenue, EPS, upgrades and downgrades. Managers at Tesla, Inc. can not only use Porter Five Forces to develop a strategic position with in Auto Manufacturers - Major industry but also can explore profitable opportunities in whole Consumer Goods sector. With a market capitalisation that's risen by more than US$150bn over recent weeks, Tesla seems unstoppable in the eyes of shareholders. This put pressure on Tesla, Inc. profitability in the long run. Tesla’s shareholder equity has been steadily increasing from $207,048 in 2010 to $911,710 in 2014. By building economies of scale so that it can lower the fixed cost per unit. All rights reserved. To better assess the rapid growth of Tesla, this case analysis was developed to assess the impact Tesla is making towards the US automobile manufacturing industry and its current financial situation. The most significant change in Tesla’s equity ratio was between 2011 to 2012 in which the equity ratio decreased from 0.31 to 0.11 as a result of a decrease in total equity and an increase in total assets. By building a sustainable differentiation, By building scale so that it can compete better. Rivalry among existing firms in Tesla’s Porter’s Five Forces Analysis. Once there are slight ups and downs in the demand forelectrical cars or production delay occurs, Tesla will probably suffer a hugeloss. The goal during this step was to build a more affordable car for a family. Competitors have yet to design a car that looks beautiful and futuristic with a performance that is comparable to a gasoline powered car and as efficient as a Tesla. B ack in 2007, Tesla was a hot topic amongst skeptics and market experts, and few were the ones who believed in Tesla’s ability to come through. Political factors play a significant role in determining the factors that can impact Tesla, Inc.'s long term profitability in a certain country or market. Tesla was incredibly successful in producing their proprietary lithium-ion batteries with a range of over 200 miles per charge. Tesla realized a total revenue of US$16.5 billion worldwide, while the total market revenue amounted to US$2.2 trillion in 2019. Font size Email Print. Nobody get fired for buying our Business Reports Templates. The significance of this solution is the fact that many suppliers were not able to accommodate the initial requirements Tesla needed in order to efficiently manufacture its vehicles. Coincidentally, the debt ratio also increased between 2011 to 2012 from 0.69 to 0.89 indicating that the increase in total equity was financed through increases in accounts payable and long-term debt thereby increasing the debt ratio (See Table 3). Tesla, Inc. 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They can identify game changing trends early on and can swiftly respond to exploit the emerging opportunity. Tesla sells electric luxury cars, automotive components, rechargeable energy storage systems. Political. Additionally, no other competitor has yet to replicate a similar network of 2,000 charging stations across the globe. The analysis of each individual ratio will allow an analyst to determine critical information in order to fully assess Tesla’s ability to pay off short term debt, determine profit generating capabilities, and assess the risk of solvency. On the other hand, T… 7. The company manufactures electric vehicles since 2003 (Tesla.com 2016). The batteries have been the backbone of the company and being able to sell these batteries to larger and more established automobile manufacturers would significantly increase revenue for Tesla. Tesla’s resilience is a reflection of strategic effectiveness. This was likely due to sustained annual net losses (See Table 3). To implement this long-term recommendation, Tesla will need to complete three major steps. The VRIO constructed below (See Table 5) highlights Tesla’s important competencies and strategic advantages. Tesla allots plenty of resources towards research and development. By transitioning into developing hybrid gasoline-electric cars, Tesla will be able to reach a broader consumer base. Market Analysis before launch of Tesla Mode l S: The market segment that was targeted had been identified as primarily males ages 25-60. It will reduce the bargaining power of the buyers plus it will provide an opportunity to the firm to streamline its sales and production process. Before you dive into this post, take a look at our brand report on Tesla and its share of voice in the automotive industry. When a new product or service meets a similar customer needs in different ways, industry profitability suffers. The issuance of stock allowed Tesla to earn $238 million in public offering and continued to expand its company. Tesla is specialized in the high-end electric segment while other premium car brands are just offering one or a few versions of their electric cars (Wagner, 2019). New entrants are less likely to enter a dynamic industry where the established players such as Tesla, Inc. keep defining the standards regularly. Tesla, Inc. is one of the leading firms in the Auto Manufacturers - Major. The sales growth was above Tesla Inc 's competitors average revenue growth of 7.7 %, recorded in the same quarter. The second step is to determine what the companies would like to accomplish. If the cost of implementing becomes too expensive for Tesla, they should consider acquiring previously owned gasoline stations that are no longer in business or partnering with a major grocery store such as Walmart to install their Supercharger stations alongside gasoline pumps. Energy Efficiency: the most energy-efficient car as it uses renewable energy such as solar power. Tesla Motors Inc. is an US Automaker headquartered in Palo Alto, California. A long-term solution Tesla should consider is to further expand the Supercharger Stations all over the United States. Tesla is seeing faster growth in 2019. On onehand, compared with traditional cars, Tesla’s ability to undertake the risk isrelatively lower. The cost of building proprietary batteries along with solar powered Supercharger stations will take into account for pricing despite the free use of the charging stations to Tesla owners. 3) As a new market, Tesla has great opportunities, government support of clean energy, more expensive gas price, their innovative technology. The financial analysis will include assessments of the balance sheet, the income statement, financial ratio analyses, and the DuPont formula. Tesla claims that the Model 3 is addressing a market larger than initially thought. By Glenn Brooks | 12 February 2018. Porter Five Forces is a holistic strategy framework that took strategic decision away from just analyzing the present competition. This company analysis was specifically tailored for Tesla, to asses key business aspects that are vital for its success. Tesla has managed to see success by focusing on high-status and premium electric vehicles (EVs). Summary & Recommendations: Porter’s Five Forces Analysis of Tesla, Inc. Firms in the international automotive industry environment experience a variety of external factors, including raw material availability and technology-based firm competitiveness. The profitability ratios determine how well a company is generating a profit with each ratio providing details on a different aspect. Tesla needs to contact each of two hundred suppliers that were used during the production of the Model S and negotiate specific production contracts that each supplier must agree to. The equity multiplier also decreased between 2012 to 2013 from 8.93 to 3.62. If you’ve already read part 1 and 2 of this 3 part article, skip to part 3 here. Unlike other automotive companies, Tesla isn’t just focused on selling cars.The vision is much grander than that: Tesla wants to revolutionize the driving experience. Despite having a range of over 200–265 miles per charge, this range cannot accommodate long distance travel. Additionally, Tesla should consider working with companies that would provide a synergistic relationship. These companies include General Motors, Toyota, BMW, and Daimler AG. You'll also get to see how great your reports can look with our example social media report template. The mid-term implementation should be conducted in three steps. Tesla Inc. A 360-degree analysis of Tesla's business in 2020.In 2020, Tesla is at cross roads. Tesla, Inc. managers can use Porter Five Forces to understand how the five competitive forces influence profitability and develop a strategy for enhancing Tesla, Inc. competitive advantage and long term profitability in Auto Manufacturers - Major industry. The location of Tesla in Silicon Valley allowed for the acquisition of excellently trained, ambitious, and highly committed individuals that help pave the success of Tesla. The powertrain consists of battery pack, power electronics, software, motor, gearbox and control software. Press Release E-commerce Market Share – Industry Analysis, Size, Growth, Trends, Top Key Players and Regional Forecast 2020-2027 Published: Nov. 11, 2020 at 4:31 a.m. Tesla’s total revenue has exponentially increased from $204, 242 in 2010 to $3.1 million in 2014 (See Table 2). Rivalry among existing firms in electric vehicles industry has become highly intensive. Tesla Valuation Module provides a unique way to ballpark how much the company is worth today. A scale curve analysis on quarterly cost and production data from 2012-2014[2] shows Tesla’s cost of production per Model S at the end of 2014 … The aim of this market analysis is to recommend Tesla Motors the best suit international market. The net profit margin continued to trend downward with the largest difference between 2012 and 2013 from -3% to -95%. Although Tesla is the most recognizable brand for electric vehicles, all major automobile companies have also announced their plans to increase their focus in … Well, mostly because of investments. The electric car market is wide open for the new entrants to enter and still, it only occupies 1.8 percent of the total global market share showing promising potential for long term growth and success (EEI, 2019). Did you find this post helpful? The third step is to finalize all the suppliers who are willing to provide all the parts for Tesla vehicles. TESLA STRATEGIC ANALYSIS Breana Arrieta, Kylee Floodman, Hallie Messenger, Pameet Musafar Chapman University Argyros School of Business and Economics BUS-475-06: Business Policy Dr. Scott Browne Fall 2017. In order to promote competition among suppliers, Tesla should consider exclusivity contracts in which each supplier is guaranteed a manufacturing contract if they remain committed towards providing necessary Tesla parts. At this time, no other companies have achieved the same success as Tesla with regards to a fully electric vehicle. These companies must be interested in either gaining Tesla’s expertise, technology, or both. In this case analysis, three primary segments of the general environment will be used to assess the competitive advantage Tesla has gained within the electric vehicle industry. The issue with purely electric cars is the fact that they are limited with the ability to be charged. As of 2014, Tesla’s current ratio is 1.52 and cash ratio is 0.9. PESTLE Analysis of Tesla analyses the brand on its business tactics. Tesla, Inc. is listed at New York Stock Exchange (NYSE) and have a market cap 61.65B USD. When one considers an electric vehicle, they simply think of Tesla. The company is eventually going to reach a breaking point in which the confidence of the investors will no longer be enough to fully sustain continued net income losses. The desirability of Tesla’s vehicles expanded the electric vehicle industry. Ion … The solutions provided for Tesla will be based on the assumption that the company will want to continue to manufacture and develop electric cars. With Tesla vehicles, the future of sustainable and renewable energy may come much sooner than later in the transportation field. The most likely cause of the increase in total assets between 2011 to 2012 is the 500% increase in inventories, although an increase accounts receivables and PP&E may also make some contributions to the equity ratio. Companies such as Walmart would benefit from having a Tesla Supercharger station within their stores by driving consumer traffic. Rivalry among existing firms in electric vehicles industry has become highly intensive. First articulated by Intel co-founder Gordon Moore in 1965, Moore’s Law states that the concentration of transistors in a chip doubles every 18 to 24 months, whilst costs fall proportionally and simultaneously by half. Perhaps even insightful or game changing? The resource-based view (VRIO) analysis is used to determine if competencies within a firm can provide a competitive advantage. So, Tesla delivered to the market the first high-performance electric luxury sport car, the Tesla Roadster. Or perhaps expand hybrid capabilities? This positive outlook holds despite challenges in expanding the business. Tesla’s mission and vision is to accelerate the world’s transition from a mine-and-burn hydrocarbon economy towards a solar electric economy. If Tesla continues to incur sustain net income losses, then shareholders and debt financers will eventually lose confidence in the company. This SWOT analysis of Tesla Inc. (formerly Tesla Motors, Inc.) emphasizes the importance of global expansion to ensure business growth in the global automotive and renewable energy industries. This SWOT analysis shows that the company has the strengths needed to maintain profitability in the long term. So, it only seems fitting to include a Musk update. Political factors: You could qualify for tax credits when buying a Tesla vehicle. The formula consists of the operating efficiency (profit margin), asset efficiency (total asset turnover), and the financial leverage (equity multiplier). Tesla SWOT analysis 2020. The weaknesses of Tesla mainly lie in two aspects. Tesla, Inc. (TSLA)'s research and analysis are contributed by Edmund and Harry. This will be helpful in two ways. Despite the millions given to them by the government, Tesla has burned through a vast amount of cash over these last few years. Other companies would have to innovate on a level beyond that of Tesla and produce a product that is significantly superior in order to be an acceptable substitute. Apart from increased sales of its leading car models, the company has registered several more achievements during the first two quarters of 2019. What are Porter Five (5) Forces If suppliers are not willing to negotiate, expand search for suppliers who will be able to accommodate Tesla requirements or suppliers with alternative parts. The threat of new entrants in the electric vehicle industry is moderately high. This section includes Tesla’s Mission and Vision, a methodical resource-based view (VRIO), key success factors, and the attractiveness of Tesla as a company. The Porter Five (5) Forces are -. 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