Just before we dig into our analysis, we’d like to say a huge thank you to our data partners, without whom many of the best slides in this year’s reports wouldn’t be possible: Please also note that some of the underlying sources and reporting methodologies for some of our core data points have changed since last year, so various numbers in our Digital 2020 collection will not be comparable to similar data points in previous reports. Roughly three-quarters of the world’s internet users aged 16 to 64 buy something online each month, with GlobalWebIndex finding that ecommerce adoption rates are highest amongst internet users in Indonesia, Thailand, and Poland. Published by Sandhya Keelery, Oct 16, 2020 Television accounted for the highest share of daily media consumption among the population in India ��� .” Regardless of the cause, however, connecting the unconnected will depend heavily on improving digital accessibility for women, especially in developing economies. Mobile games are also big business, with App Annie reporting that the world’s mobile users spent more than US$65 billion on game apps and game-related in-app purchases in 2019, accounting for more than 70 percent of total consumer spend on mobile apps in the past 12 months. Digital substations can boost the flexibility and responsiveness of transmission and distribution grids by capturing and using accurate, real-time data to control grid stability and react quickly to changing grid conditions. There’s lots of work to do here, and it’s work that brands can help with. The Fashion & Beauty and Electronics & Physical Media categories also saw impressive gains, with consumer ecommerce revenues in both categories increasing by 18 percent between 2018 and 2019. If we allow roughly 8 hours a day for sleep, that means we currently spend more than 40 percent of our waking lives using the internet. We really are social animals This huge online shopping festival – the Chinese equivalent of Black Friday or Cyber Monday – is increasingly popular throughout Asia, so it’s perhaps not surprising that China’s ecommerce giants are becoming much more visible at a global level. Moreover, people use different devices at different times and for different needs, so marketers must go beyond technical considerations to understand the various use cases and contexts for each device when building their plans. John Koetsier is a journalist, analyst, author, and speaker. Gen Z, Millennial, Gen X& Boomer media consumption in the Pandemic driven ���stay at home��� social isolation has caused consumers of all generations to change their behavior, increasing their traditional and digital media consumption exponentially on a daily basis. Digital’s role in our lives has reached new heights, with more people spending more time doing more things online than ever before: You’ll probably spend more than 100 days online this year The APAC Client Insights team analysed the most recent data and here are some updates on the shifting digital consumption trends in Hong Kong, Singapore, Malaysia and Vietnam. However, gender is also a critical factor, with. You’ll find our full Digital 2020 Global Overview Report in the SlideShare embed below, but read on to find our summary of this year’s key headlines, numbers, and trends. Meanwhile, Pinterest has enjoyed similar success, growing its. I've been a journalist, analyst, and corporate executive, and have chronicled the rise of the mobile economy. The United Nations reports that much of this imbalance stems from “deeply ingrained social norms and practices.” Regardless of the cause, however, connecting the unconnected will depend heavily on improving digital accessibility for women, especially in developing economies. Leveraging digital media is now so much more important to your marketing mix. Compared with the week of Feb. 10-16, 2020 visits to websites and mobile apps in the ���General News��� category increased by 61% in the week of March 16-22, 2020. A quick search reveals almost 250 million posts have been published to the platform using #dog, compared to just 200 million for #cat. I happened to see my wife’s screen time analytics on her phone recently. Gaming, voice interfaces, and esports are all hugely popular with global audiences, yet continue to be underrepresented in the media coverage, in marketing plans, and in brands’ budgets. 56 percent of adults aged 18+ around the world surveyed by The Reuters Institute for the Study of Journalism said that they were “concerned” about what is real or fake on the internet, up from 54 percent in the previous year’s study. Meanwhile, across all online shoppers aged 16 to 64, search engines are the first choice for people who are actively researching brands, products and services to buy, with more than half (53 percent) of GlobalWebIndex’s survey respondents saying that they use these tools. While the media has been distracted with all the hype surrounding TikTok, some other social platforms have been posting some impressive numbers that seem to have slipped under the radar. Meanwhile, the latest data from Statista shows that worldwide ecommerce spend grew significantly during 2019, although – as one might expect – growth rates varied by category. NewZoo. Its self-service advertising tools reported notably lower reach figures for India, Spain, and South Korea at the start of 2020 compared to just a few months earlier. It’s a very different picture at the other end of the scale though, with internet users in Japan spending an average of just 45 minutes per day using social media. © 2020 Forbes Media LLC. Who's watching more Netflix, Hulu, Peacock, Disney+, and Apple TV+, by age group. by AdAge a couple of months ago offers more clarity on what’s been going on. There’s lots of work to do here, and it’s work that brands can help with. It is a subsidiary of The Pew Charitable Trusts. Focus Mental health continues to be a challenge in Covid-19 times, and increases in screen time for social media and news are strongly correlated with decreases in mental health. YouTube still commands the greatest share of the world’s online video viewers, and our calculations indicate that roughly 3 billion people watch at least one YouTube video each month [note: YouTube itself reports 2 billion, Paid video subscription services are popular with mobile users too. Time spent with social media, whose gains had stalled in recent years, is getting a boost. Please also note that some of the underlying sources and reporting methodologies for some of our core data points have changed since last year, so various numbers in our. places China’s Tmall in third place in the global website rankings – that’s ahead of both Facebook and Baidu, and 10 place higher than its top Western competitor, Amazon. Data from Google Trends reveals that people searched for dogs almost twice as frequently as they searched for cats in 2019. report, various data points in our Digital 2020 reports show that the internet’s centre of gravity is moving progressively eastward. 28% of media consumption will be by mobile internet in 2020 24% of all media consumption across the world will be by mobile internet this year, with figures suggesting that by 2020 this number will increase to 28%, according to new data published in Zenith���s Media Consumption Forecasts 2018. I forecast and analyze trends affecting the mobile ecosystem. The platform has attracted more than 70 million new monthly active users (MAUs) over the past 12 months, to reach a total MAU figure of 322 million at the start of 2020. The key takeaway here is that there is no silver bullet when it comes to “closing a sale”, and marketers would do well to consider the full scope of the consumer purchase cycle – from initial discovery through to purchase, and even post-purchase activities – when devising their plans. . Digital still cameras can store images on a variety of different media types, such as SmartMedia, CompactFlash, and Sony���s MemoryStick. You may opt-out by. Hopefully, our Global Digital Reports help, but maybe a better answer is less, not more. Roughly half of the 3.7 hours that people spend using mobile phones each day is spent using social and communications apps, meaning that these platforms account for the same share of our mobile time as all of our other mobile activities put together. Many of the marketers I speak with around the world ask me whether TikTok will overtake Facebook, whether VR will become “a thing”, or whether the data I see point to a “next big thing.”. Social media’s role in the purchase journey continues to expand, with 43 percent of internet users around the world aged 16 to 64 now saying that they use social networks when researching things to buy. TikTok was probably the media’s top social story in 2019, with some huge – and often misrepresented – numbers hitting the headlines. The exponential spread of COVID-19 has generated unrivalled disruption and triggered changes in consumers��� behaviour. TikTok was probably the media’s top social story in 2019, with some huge – and often misrepresented – numbers hitting the headlines. Many marketers in the West remain skeptical of esports, perhaps because they see little evidence of their popularity in their own lives. Instagram launches shopping in Reels, Pinterest adds new features, and more in our Monday Mashup. All Rights Reserved, This is a BETA experience. show that we’re using apps in almost every aspect of our lives, whether it’s staying in touch with family and friends, relaxing on the couch, managing our finances, getting fit, or even finding love. The number of people around the world using the. online in 2020, with more than one-third of that time spent using social media. Trends in user numbers reported in the company’s earnings announcements suggest that the platform should have already passed the historic 2.5 billion monthly active users (MAU) mark, and user numbers continued to grow steadily across most countries during 2019. Despite various challenges over the past few years, Facebook is still top of the pops when it comes to social. in the SlideShare embed below, but read on to find our summary of this year’s key headlines, numbers, and trends. Digital in 2020: the essential headline numbers Global online content consumption is soaring in 2020, a new study of over 10,000 people in five countries says. The previous normal was just over three hours, but now my wife is — at least in this respect — completely and totally average. Gen Z���s digital media consumption trends Generation Z , with user numbers up by 124 million (2.4 percent) over the past year. Doug the Pug also has more followers than Grumpy Cat (RIP). Social media users pass the 4 billion mark as global adoption soars. In 2020, use data-driven insights to identify a handful of technologies and platforms that really matter to your brand’s success, and not simply to add the latest fads to your roadmap. spending, and don’t factor differences in average income or each country’s overall economic strength. However, overall, Facebook’s audience reach has grown by 1 percent in the past 3 months alone. In particular, women in Southern Asia are three times less likely to use social media today compared to men, offering meaningful insight into broader internet connectivity in the region. At present, enthusiasm about buying ordinary goods and services via social networks is limited. Every year when we’re producing these reports, we spot something fun in the data. In fact, as a different study I covered a month ago says, the average person spends a quarter of his or her waking time on their mobile device, and in some countries like Indonesia, it jumps to six hours a day. Across the full top 20 sites, Alexa includes 5 Chinese ecommerce sites, 4 of which belong to Alibaba. Dogs even outperform cats on Instagram. Meanwhile, the number of people around the world aged 16 to 64 who use tools to block ads each month has also increased since our Digital 2019 reports. We’ll publish a few more articles that dig deeper into some of the more nuanced findings in this year’s reports over the coming weeks, and we’ll also share more detailed data for local countries starting in mid-February. No stopping shopping App Annie reports that video apps accounted for 5 of the world’s top 10 non-game apps ranked by consumer spend in 2019. All the data, statistics, and trends you need to understand digital use in Saudi Arabia in 2020, including the latest reported figures for the number of internet users, social media users, and mobile connections, and key indicators for ecommerce use. However, 500 million of these active users – more than 60 percent of the total – live in China. More importantly, is it a sustainable solution that justifies a steep learning curve (VR, anyone?). 56 percent of adults aged 18+ around the world. offers richer perspectives at a local country level. Furthermore, the latest data from App Annie suggest that Chinese users account for 80 percent of the total time spent using TikTok in 2019, while users in India account for a further 10 percent of the total. However, most of the increase occurred recently: compared with the week of March 9-15, 2020, visits went up by 50% during the week of March 16-22, 2020. Young consumers took to whatever media they could get their hands on���including TV���but once things return to normal, digital Simon Kemp shares the key findings from our Digital 2020 October Global Statshot Report. Mirroring a trend that we highlighted in our. Percentage of consumers increasing the time the spend on social media, news sites, streaming ... [+] services, TV, and games. With 92 percent of the world’s internet users now connecting via mobile devices, this figure may be lower than some might expect, but various data points confirm that computers continue to play an important role in our connected lives. People are also increasingly distrustful of the things that they see and hear on the internet. the biggest category when it comes to the share of total time spent using mobiles, as we’ll explore in the next section. Some cameras even burn images to CD on the fly, or utilize small hard drives to store images. generated more revenue than any other non-game app in 2019, while the world’s lonely hearts spent a total of US$2.2 billion on all dating apps during the course of 2019 – twice as much as they spent in the same category two years ago. First up, there’s no denying it: TikTok is. Almost without exception, the companies and brands that succeed over the long-term are those that successfully satisfy people’s wants, needs and desires – not those who’ve jumped on a bandwagon, created an isolated ‘viral’ campaign, or jumped at every shiny new toy without a clear strategy. , an increase of 7 percent (298 million new users) compared to January 2019. in January 2020, with this number increasing by more than 9 percent (321 million new users) since this time last year. playing games. Sina Weibo has also been enjoying impressive growth, with recent trends suggesting that the platform’s MAU numbers should pass the half-billion mark within the next few months. Research for the Digital News Report 2020 was conducted by YouGov using an online questionnaire at the end of January/beginning of February 2020. One particularly American challenge during this massive jump in media consumption: the U.S. obsession with fake news. People are increasingly willing to spend money on games, too. The worried wide web Combined with recent data from Ericsson, these figures suggest that the average user now spends an annual average of more than US$21 per connected smartphone. However, games are not the biggest category when it comes to the share of total time spent using mobiles, as we’ll explore in the next section. Average daily digital content consumption is now six hours and 59 minutes, which includes phone, TV, and other forms of digital media. Alexa, Siri And Google Tackle The Big Question, Apple Loop: Stunning iPhone Leak, iPhone’s COVID-19 Update, New MacBooks Get Windows 10, Android Circuit: Galaxy S21 Video Leaks, Nokia 5.4 Launched, OnePlus’s Year Of Change. report also reveals that games account for the greatest share of mobile app downloads – more than 1 in 5 of the total – and drive 70 percent of worldwide consumer spend on mobile apps. Apps are where it’s at Travel, the largest category by online consumer spend, saw the slowest year-on-year growth amongst the categories that Statista tracks, with global annual revenues up by roughly 8 percent to reach US$1.19 trillion. As a result, a balanced device strategy is still essential. A lot of the surge is attributable to global lockdowns thanks to Coronavirus, of course. Across the full top 20 sites, Alexa includes 5 Chinese ecommerce sites, 4 of which belong to Alibaba. Across mobile devices and computers, GlobalWebIndex reports that we now spend an average of 2 hours and 24 minutes per person, per day using social media, up by 2 minutes per day since this time last year. 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