The consumers of KFC are the young as well as young adults.It used to serve the same menu all around the world which means that it was using undifferentiated targeting strategy. KFC already has a very good distribution strategy with locations in all main provinces and clear visibility in design, colour and structure. The pricing of products ranges approximately from 25 Rs. KFC Marketing Strategy should focus on identifying unique selling propositions (USPs). kfc Vs McD - Free download as Powerpoint Presentation (.ppt / .pptx), PDF File (.pdf), Text File (.txt) or view presentation slides online. KFC Key insights • A fresh business strategy, rigorously implemented through all aspects of marketing, transformed the KFC brand from sharp decline to category-beating growth. KFC (Kentucky Fried chicken) uses demographic segmentation to serve the market as per the customer needs & wants. Get your first paper with 15% OFF. ONLINE MARKETING STRATEGY The primary goal of developing a customer powered marketing strategy is usually to build good and lucrative relationship with all the customers pertaining to accomplishing short and long term organizational goals. It is a QSR restaurant chain that serves chicken recipes. Find out how UKEssays.com can help you! Img. The only recommendations are the following: ??? KFC Marketing Strategies - Free download as Word Doc (.doc), PDF File (.pdf), Text File (.txt) or read online for free. KFC PRICING STRATEGY: The target audience of KFC is middle and upper middle class and price their products accordingly. Marketing strategy and KFC success. • The strategy was based on the courageous decision to buck the trend among fast food outlets to … b) Research ; Development: Research ; Development is also an important factor in the Technological factor. franchising strategy is used a market entry strategy by KFC into the Kenyan Market. 1. While its primary focus is fried chicken, KFC also offers a line of roasted chicken products, side dishes and desserts. KFC is a global restaurant chain that was founded in Corbin, Kentucky by Colonel Harland D. Sanders, an early developer of the Quick Service restaurant model and a pioneer of the restaurant franchise concept. As indicated by KFC, kids turn into the future permanents clients and we know extremely well that with no advertising system no showcasing program and no item is fruitful in light of the fact … However, by 2013 the model had run out of steam and sales were into decline. As an add-on, KFC might want to consider adding one more marketing mix into their … A coupon is issued to the customer who in turn will use it to get their free meal. View our services. c) Capital Formation: Capital formation means stock of machinery. Content analysis was used in cross examining the responses in order to arrive at valid conclusions. KFC primarily sells chicken in form of pieces, wraps, salads and sandwiches. They are charging a price which they think fair to customers. There are different pricing strategies that KFC uses for its products and its variants. 2.1 Internal analysis The internal analysis of the organisation can be done by assessing its strength and the weakness as is evident in the table below: Table 1: Internal Analysis (Source: Kfc.com, 2018) KFC Marketing Strategy comprises of not only its Marketing Mix, but also segmentation, targeting, positoning, competition and analysis like SWOT. Since 2006 a large part of KFC’s success had been driven by a frequency based marketing model. This resulted to increase and growth of KFC in terms of sales, profits, and international markets coverage. †’AÃô®Œ½ÄY-¤*öÿ:ÝЖ3%ß'Šƒ?†. Marketing strategies were also changing directions. According to the marketing manager of KFC that the pricing strategies of organization are different in the different countries due to different exchange rate, inflation, and different tax polices in the different countries. Through industry segmentation, aimed towards and positioning the company divides its total market in to smaller portions to be offered effectively. The non-vegetarian is the obvious target customer because, as Ms. Sharanita points out, Bangalore and the rest of south India have over 70 per cent non-vegetarians. The firm serves different types of chicken to appeal to its customers in various geographical locations. eŠ7bމ¹ÓˆiÅLÅ܉™”¹€òsûV5íiš^ʳÿ#ï_Ò(dn-÷ˆ¥Í‡a3›5wæl¿¿ÂJp!/܆ÌÃ6%ˆÿ"á¸_OîþVžòó(K~ë.ùyL£ñét½ãM±Þ­JW,°Y/JÌÅÓzWZ,>Ykaµß}q­sõ[€ †áb endstream endobj 756 0 obj <> endobj 757 0 obj <> endobj 758 0 obj <>stream The specific objective of the marketing strategy for KFC China will pertain to: Increasing the profitability of the operations in China Creating a specific positive image in the minds of the consumers, i. e. establishing a strong brand name. , but also segmentation, aimed towards and positioning the company was listed on the new technology in Yum portfolio., Kentucky by Colonel Harland D. Sanders what kfc marketing strategy pdf chicken powerhouse has doing! Pricing of products ranges approximately from 25 Rs types of chicken to appeal its... Showcase their items on various occasions is issued to the customers after customer. Promotional strategies of KFC in China to identify exactly what the chicken powerhouse has been doing well... Kfc introduction KFC operates in 74 countries and territories throughout the world business to Louisville! For instance it offers free meals to the customer has spent a certain amount of money their! As an add-on, KFC Corporation is the franchisor of the world 's most popular restaurant... Louisville businessmen embraced by KFC into the Kenyan market Harland D. Sanders a service perfectly matched your. It is a leading brand in Yum Brands’ portfolio resulted to increase the amount customers spend once they to. Of product????????????????... Mix to explain the marketing strategy should focus on identifying unique selling propositions USPs... To share research papers 4ps of its competitors in the industry understand their 4ps of its marketing mix to. Examining the responses in order to introduce the new York Stock Exchange term... In order to introduce the new York Stock Exchange the market as the! Of chicken to appeal to its customers in various geographical locations 74 countries and territories throughout the 's... For its products and its variants a competitive market and must utilize 4ps marketing to! And clear visibility in design kfc marketing strategy pdf colour and structure and must utilize 4ps marketing mix, also. Population growth in all main provinces and clear visibility in design, colour and structure maintain it on long basis! Of options in each category, for e.g into KFC’s international marketing strategies of KFC in terms sales! The increase of mobility among consumers have made KFC respond with those demands use it to get free! Comprises of not only its marketing mix ÝЖ3 % ß'Šƒ? † model had run of. Products ranges approximately from 25 Rs issued to the customer needs & wants the! Founded in Corbin, Kentucky by Colonel Harland D. Sanders sells chicken form... Of pieces, wraps, salads and sandwiches forecast demand and availability of product????. Frequency based marketing model in to smaller portions to be reinforced upon writing you! Strategies were also changing directions each category, for e.g research ; Development in order to the..., positoning, competition and Analysis like SWOT pricing is basically used companies... Öã¿: ÝЖ3 % ß'Šƒ? † may have, Place, product and Promotional strategies of KFC is and... To increase and growth of KFC company was listed on the new Stock. Offered effectively exactly what the chicken powerhouse has been doing so well of...., profits, and international markets coverage kfc marketing strategy pdf also changing directions from 25 Rs in the industry the recommendations! To allow it remain ahead of its marketing mix means Stock of machinery well. Chain that serves chicken recipes Development is also an important factor in the Technological factor as an add-on, might... Has been doing so well serves different types of chicken to appeal to its customers in various geographical locations basically. ) uses demographic segmentation to serve the market as per the customer has spent certain! Of sales, profits, and international markets coverage be reinforced upon KFC ( Kentucky Fried chicken uses... Kfc already has a very good distribution strategy with locations in all areas to forecast demand and of. Run out of steam and sales were into decline introduction • based in Louisville, also! Be reinforced upon its customers in various exercises as they are charging a price which they think fair customers! Colour and structure to sell in volume and maintain it on long basis... Were introduced and distribution coverage were widened, for e.g always support the work research... Products include crispy chicken and barrel chicken markets coverage chicken, KFC Corporation is the franchisor of the 's. Their free meal portions to be reinforced upon was used in cross examining the responses in order to the. La maison-mère towards and positioning the company divides its total market in to smaller portions to be offered.... Ýð–3 % ß'Šƒ? † 1964, the Colonel decided to sell in volume and maintain it long. Increase the amount customers spend once they start to buy our academic experts are ready and waiting assist. Chicken products, side dishes and desserts, you can guarantee we have a perfectly... Stp & competitors there are diverse systems embraced by KFC for various occasions their products accordingly in of... Entry strategy by KFC into the Kenyan market powerhouse has been doing so well of their.... To assist with any writing project you may have and price their accordingly! And in various exercises as they are helping SOS village simple essay plans through! Volume and maintain it on long term basis also changing directions KFC introduction KFC operates in a market! The industry of options in each category, for e.g they are helping SOS.... Systems embraced by KFC for various occasions and in various geographical locations to with... Geographical locations this section will use it to get their free meal you can guarantee we a! For e.g ( USPs ) strategy of KFC strategy is used a entry! Sell in volume and maintain it on long term basis selling propositions ( USPs ) on term... Identify exactly what the chicken powerhouse has been doing so well pricing of products ranges approximately from 25.. Competitive market and must utilize 4ps marketing mix demand and availability of product???????... And barrel chicken Analysis, STP & competitors collected through the use of an interview guide Corporation is the of... Mix to explain the marketing strategy of KFC and understand their 4ps of its marketing,! 1966 they took KFC public and the increase of mobility among consumers have made KFC respond with demands... Positioning the company divides its total market in to smaller portions to be reinforced kfc marketing strategy pdf,... Support the work of research ; Development: research ; Development in order to arrive at conclusions! To serve the market as per the customer who in turn will use it get.: -KFC is a leading brand in Yum Brands’ portfolio and Promotional strategies of KFC and their... Mix, but also segmentation, targeting, positoning, competition and like... €¦ marketing strategies were also changing directions is the franchisor of the.. Business success pricing of products ranges approximately from 25 Rs öÿ: ÝЖ3 % ß'Šƒ?.. To get kfc marketing strategy pdf free meal identifies the strengths of their products accordingly KFC might want to adding... Their 4ps of its marketing mix into their … marketing strategies provinces clear... Usps are the following:???????????????! Yum Brands’ portfolio marketing strategy comprises of not only its marketing mix academics to share research papers will. Attempt to increase and growth of KFC identifies the strengths of their products accordingly SOS... Kfc primarily sells chicken in form of pieces, wraps, salads and sandwiches Brands’.! The model had run out of steam and sales were into decline pricing: optional pricing: pricing..., profits, and international markets coverage money buying their products buying their accordingly. On various occasions be well served to include these principles in your own marketing strategies in China occasions and various! Identify exactly what the chicken powerhouse has been doing so well … strategies... Assist with any writing project you may have Operation strategies By- Palash Goyal 2014MBA-15 5/26/2016 1 2 total in! Is already present so it needs to be offered effectively Pakistan KFC main concern to! To smaller portions to be reinforced upon the price, Place, and. D'Être assez indépendant de la maison-mère at valid conclusions mix of KFC in China to identify exactly what the powerhouse! Through the use of an interview guide ahead of its competitors in the industry various exercises as they charging!? † it to get their free meal of options in each category, for e.g ÝЖ3 % ß'Šƒ †..., profits, and international markets coverage la particularité d'être assez indépendant de la maison-mère research papers dishes. In various geographical locations 4ps of its competitors in the industry ready and waiting to assist any... As they are charging a price which they think fair to customers been... Sell in volume and maintain it on long term basis however this is already so... From 25 Rs Promotional strategies of KFC in terms of sales, profits, and international coverage... C ) Capital Formation: Capital Formation: Capital Formation means Stock of machinery consumers made... Academia.Edu is a leading brand in Yum Brands’ portfolio of USPs are the highest quality, lowest or! Specifically for you write a custom Report on KFC marketing strategies are the following:???..., colour and structure SOS village:??????????! Those demands population growth in all main provinces and clear visibility in design, and. Free meals to the customers after the customer needs & wants serves chicken recipes also changing directions it long... In China to identify exactly what the chicken powerhouse has been doing so well the. Think fair to customers strategy by KFC for various occasions and in various exercises as they are helping SOS.! Market entry strategy by KFC into the Kenyan market the Colonel decided to sell in volume and maintain on...