Image courtesy of Curata via SlideShare. The 3 Types of Digital Media Digital Marketing is a staple in any good campaign or marketing endeavor. In fact, smartphone usage as a whole accounts for 69% of time spent consuming digital media in the U.S., while desktop-based digital media consumption makes up less than half — and the U.S. still isn't mobile's biggest fan compared to other countries. Earned, owned, and paid media are three separate parts of a digital media plan. When used together the Big Three act as a powerful tool, building brand awareness and increasing sales. - term coined to refer to the media that developed when the use of computer technology became available - those digital media that are interactive, incorporate two-way communication and involve some form of computing,” Robert Logan writes in his book Understanding New Media Examples: a. The trifecta of a great digital media plan includes earned, owned, and paid media. Below are a list of some of the popular file types in use for different types of media products. There are three basic types of media for getting any political message out to the public: “social/digital media”, “earned media” and “paid media”. File formats differ depending on the kind of media product. Audio digital media is any digital media involving audio. The 3 Major Types of Digital Marketing Campaigns By Ryan Deiss, Russ Henneberry Although you may have many business goals that you want to affect through your digital marketing, you’ll find that you can meet most objectives with three broad categories of digital marketing campaign: Acquisition, Monetization, and Engagement. A media is a means to carry a message to its audience and it has been a part of human society since ancient times. Another key component of digital marketing is mobile marketing. NEW MEDIA - content organized and distributed on digital platforms. Using these three together is referred to as a converged media strategy. TYPES OF MEDIA 3. While there are many different types of digital art out there, we have decided to include 15 of the most popular types right now because it is possible that you have heard most of them before, hence, making it easier for you to understand them better when going through this guide. Digital Audio is technology used to record, create and distribute audio to the internet. Storage may be required to help an organization facilitate disaster recovery, or to simply allow an individual to save family photos. In digital media, a range of file formats are used to store various types of digital media products in digital form. Paid Media In those times people used to share information via paintings or writings. Types of media. Examples of digital audio are podcast and music. 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